U.K Seeing a Rise in Female Gambling

A new study suggests the number of online gamblers in the UK is steadily rising. There are 32% more online players than last year, and over half of them are female and most are middle-aged, overturning all previous stereotypes. The new face of gambling is a woman between 35-49, playing from home for entertainment and distraction.

The reason for this is that the $36 billion industry managed to draw in mothers at home. Online Casinos have decided to target these people with new casino designs and marketing campaigns. Online slots and online bingo are particularly popular with women, and these days there are entire sites solely dedicated to these games.

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